NUTRITIONALLY-IMPROVED FOODS IN SUPERMARKETS: 1989-93

Nutrition, food products, new product introductions, scanner data, Agribusiness,

THE ECONOMICS OF IMPROVING FOOD SAFETY

Food Consumption/Nutrition/Food Safety,

Analyses of Generic Dairy Advertising, 1984-97

Generic advertising raised fluid milk sales about 6.0 percent, or 18.1 billion pounds, between September 1984 and September 1997. Sales of cheese rose by about 6.8 billion pounds (milk equivalent) in the same period because of increased generic advertising. An assessment of 15 cents per hundredweight of milk sold commercially, mandated by the Dairy and Tobacco Adjustment Act of 1983, funded the advertising. Activities of the National Fluid Milk Processor Promotion Board also contributed to increased milk sales over the past year. Gross returns to dairy farmers between September 1984 and September 1997 were estimated to increase by $3.44 for each dollar spent on generic advertising.cheese, fluid milk, advertising, demand, entry, exit, distributed lag, econometrics, simulation, elasticities, Milk Processor Education Program, Livestock Production/Industries, Marketing,

Seafood Safety and Trade

Food Consumption/Nutrition/Food Safety, International Relations/Trade,

FOOD AND AGRICULTURAL COMMODITY CONSUMPTION IN THE UNITED STATES: LOOKING AHEAD TO 2020

U.S. consumption of food commodities is projected to rise through the year 2020, mainly due to an increase in population. But the mix of commodities is expected to shift because of an older and more diverse population, rising income, higher educational attainment, improved diet and health knowledge, and growing popularity of eating out. This study analyzes data from USDA's food consumption survey to project the consumption, through the year 2020, of 25 food groups and 22 commodity groups. Per capita consumption of fish, poultry, eggs, yogurt, fruits, nuts and seeds, lettuce, tomatoes, some other vegetables, grains, and vegetable oils is predicted to rise, whereas consumption of beef, pork, other meat, milk, cheese, potatoes, and sugar is expected to fall. The growth of the at-home and away-from-home markets varies from one commodity to another. Fruit consumption is expected to lead all commodities in growth in the at-home market, and fish consumption is expected to lead in growth in the away-from-home market.Eating out, diet and health knowledge, food-commodity translation database, food consumption projections, commodity consumption projections, Continuing Survey of Food Intakes by Individuals, 1994-96 and 1998, Food Consumption/Nutrition/Food Safety,

Size and Growth of the Nutritionally Improved Foods Market

Sales of "nutritionally improved" food items grew at a faster pace than sales of "regular versions" in U.S. supermarkets between 1989 and 1993 even though nutritionally improved foods generally cost more. This study covered 37 food categories (such as cookies, hot dogs, and ice cream) and divided each category into two groups: "nutritionally improved versions" and "regular versions." The study used supermarket scanner data for the period. Volume share of nutritionally improved versions of the foods expanded from 36 percent in 1989 to 39 percent in 1993, and the dollar share of the nutritionally improved versions increased from 26 percent in 1989 to 30 percent in 1993. Volume sales for the 37 food categories increased a total of 10.9 billion units from 1989 to 1993, with nutritionally improved versions accounting for 78 percent of that increase. Dollar sales for the 37 food groups overall increased $11.3 billion in the same time period, with nutritionally improved versions accounting for 55 percent of that increase